2009 Junk Mail in Review
Posted by Karl Withakay on January 3, 2010
Happy New Year.
Before there was spam, there was junk mail. It seems like every week I get some credit card offer in the mail, and most of them seem to be Capitol One card offers, but I never had any statistics to support that with, until now. I decided to do an experiment for 2009. For the entire year, I saved every business reply envelope that came in any mail that arrived in my physical mailbox.
The results are in.
I received 109 mail items containing business reply envelopes in 2009. Of that 109, all but 19 were credit card offers, which makes 83% credit card offers. Twenty six of those credit card offers were from Capitol One, which averages out to 1 every other week (24% of the total). I received 5 credit card offers from Citi Bank, even though I already have two credit cards from Citi Bank. Discover sent me two offers, even though I already have a Discover card. The NRA started sending me renewal notices 1 month after I joined, and sent me a total of 6 renewal notices over the one year I was a member.
I am tempted to obtain 109 boxes of bricks and tape a business reply envelope to each one and drop them all off at the post office to show the senders just how much I appreciate their junk mail.